Who We Are


Sotoyama Brothers Inc. is a cross-border trading and business development company, founded by three second-generation entrepreneurs from Pampanga, Philippines, with deep professional experience and cultural grounding in Japan.
We provide one-stop access for companies in Japan and the Philippines to source, connect, and execute cross-border opportunities—ranging from product import/export to strategic partnerships and localized market entry.

Hiro (Arnov) Sotoyama

(Co-Founder & Chief Executive Officer)

Jio Sotoyama

(Co-Founder & Head of Japan Operations)

Miguel Soto

(Co-Founder & Head of Philippine Operations)

Our Services

1. Product Sourcing & Supplier Matching

We help Philippine companies source premium Japanese products and solutions — from food and beverage ingredients to industrial and consumer goods.

  • Access to a trusted network of Japanese suppliers
  • Supplier verification and coordination
  • Negotiation support to ensure optimal terms

Recent example: Export of premium Japanese matcha powder to Philippine Retailers.

2. Philippine Market Entry Advisory

For Japanese companies looking to enter the Philippine market, we offer full advisory support tailored to your goals and risk profile

  • Local partner identification & negotiation assistance
  • Feasibility studies & market research
  • Cultural and operational insights

3. Trade Facilitation & Cross-Border Negotiation

We manage the complexities of cross-border trade, from paperwork to partnerships — ensuring smooth execution from Japan to the Philippines (and vice versa).

  • Import/export support
  • B2B contract negotiation
  • Language and cultural mediation

4. Strategic B2B Connections

Through our strong business networks in Japan and the Philippines, we connect companies with the right buyers, suppliers, and partners.

  • Long-term alliance building
  • Targeted business matchmaking
  • Corporate introductions and follow-through

5. Custom Trading Solutions

Need something specific? Whether it’s private-label sourcing, custom logistics, or product scouting — we tailor our services to your goals.

  • Packaging and branding coordination
  • Freight forwarding advisory
  • Specialty and seasonal product sourcing

6. DX Support Services

Digital transformation (DX) is key to success. We help boost revenue by supporting your business using technology.

  • Reduce operation burden by utilizing AI
  • Consultation on e-commerce store
  • Leveraging social media for marketing

Why Work With Us?

Bilingual team, raised and educated in Japan

Experienced in global companies, cross-border M&A, and government trade promotion

Grounded in Philippine roots with Japan-side sourcing strength

Where We operate

Our team is based in Pampanga and Tokyo, with active operations extending to Metro Manila and the surrounding regions.
We are deeply familiar with the business culture, regulatory environment, and supply chain realities of both countries.